Employing some social media strategies along with your blogging will help develop a well-followed blog.

Great Tweets Make a Difference

There are some stunning social media statistics of which bloggers should be aware. If Twitter were a country all its own, it would be the 12th largest in the world; not to mention, users compose a mind-blowing 750 million tweets each second of every day. So when you tweet your posts, your goal should be inspiring Twitter followers to open your links in 140 characters or less.
For example, if you blog about the top ten laptops on the market today, encourage followers to click on your URL with engaging tweets. You might tweet something like, “Laptops you can't live without” or “Who is winning in the laptop arms race?”

You Need More Than Facebook Likes

here are approximately one billion Facebook users and they aren't all there to share funny vacation photos. Many Facebook users want to learn something new and follow links that interest them — including your blog posts, potentially.
To get the most out of Facebook, make a fan page for your blog. Maintain a regular blogging schedule, and you'll be able to use Facebook as a tool for building followers and trust.

Don't Ignore Digg, StumbleUpon & Pinterest

This social media platform started out as a professional networking site, but today it has 161 million users in 200 countries. So start posting your blog articles on LinkedIn and join LinkedIn groups (there are approximately one million) that are similar to what you're blogging about.

Instagram had been sold to Facebook for $1 billion. Not many deals get noticed, but when your company is acquired in a $1 billion deal by arguably the biggest social media platform, it is always going to generate lots of attention.

Discussions have raged about the acquisition, the astronomical figures involved in the deal and the competitive impetus that Facebook is going to get from the deal. Nevertheless, what is interesting people is what the implications of the deal are for Facebook in terms of the social media platform's perspective on content creation and distribution

Before the Instagram takeover, Facebook exclusively offered users a way to distribute their content. The platform did not provide users with any tools to create content (except for the typed status messages). This left the content creation niche open for others, a situation that was capitalized on by Instagram and Zynga for native camera photos, games, and record labels while Spotify allowed users to create and share music. The Instagram acquisition therefore represents the takeover of a technology firm that makes it possible for people to create as well as share content. For those unfamiliar with Instagram, when you snap a photo using your phone, the app directly accesses the camera allowing you to create content and share it simultaneously.
The shift by businesses towards content creation has been ongoing for quite some time now. Pinterest is one interesting case; while most users are not directly involved in content creation, they actively create their own Pinboards and the time users spend creating those vehicles of self-expression is quite impressive.
Offering a content creation platform creates ideal conditions for deeper user interactions and in marketing, this is invaluable. Facebook spend 1 billion dollars on a startup with no business model apart from their innovative ability to engage consumers. Here are some of the marketing lessons from Instagram's businesses model and Facebook's decision to acquire it.

Define a problem that other people did not know existed

For instagram, the problem they offered a solution for was that not all photos turn out great. For many people, that was not a problem, just another fact of life- like a bad hair day. Even with the most sophisticated camera, one can take hundreds of ordinary looking photos. Instagram allows you to take the photo using your phone and overlay it with your own retro finish to make it look more professional.
Defining the problems is one of the easiest ways creating a compelling marketing message

Make consumers look good

The human desire to move up the food chain should never be underestimated. Whether it is social standing, looks or bank accounts, everyone wants to go up. Instagram became a solid hit because every user could now add “photographer” to their resume. The app's social sharing function allowed consumers to create their own audience to admire their efforts. Building a portfolio became easier and more people could get established as tastemakers with gifted vision.
How can you ensure that your business makes your target audience look better than their peers, friends, and the rest of the world? This should be clearly articulated your marketing pitches.
Make others generate the buzz for you
Instagram is not the only photo sharing service and neither was it the first. However, when it comes to fame, the service in a different league altogether. They did this by ensuring that their users became their devotees who marketed the service free. The company's marketing team never had to come out and say how good their service is, since its uses were already doing a better job of it.
So how can you get others to do the marketing on your behalf?
Offering an excellent service or product is a must, and so is customer engagement and service. However, another method that businesses rarely use is finding a story behind the startup that users can relate to. The remarkable story about Instagram is that only 13 people had been running a photo creation and sharing service with over 30 million users. They duly got their reward for their efforts in the $1 billion buyout.
So do not just concentrate on flicking out press releases, think about the story behind your startup and present it to people. Is it something millions can identify with? Ensure that you pitch it to the right media outlets.

Seek out partners

Facebook needed to bridge the gap between content sharing and creation. For a social media site that appealed to billions, the platform was desperately in need of a way increasing consumer engagement. Since content creation was not the brand's competency, they did not try to re- invent the wheel. They simply got out and sought help from others who were better equipped to offer the service. Instagram's takeover by Facebook shows that marketers should always be on the lookout for other companies that can deliver services that are not within the scope of their business. Having a partner when running a campaign will more often than not result in better consumer engagement.

Win over your critics

For those in the service industry, the importance of winning your critics over cannot be overstated. After the acquisition, Facebook introduced a whole raft of changes that led to a small portion of user leaving the site. Instead, Facebook should have paid attention to social conversation centering on Instagram and how it can be improved. It should appeal to the original consumer base and retain Instagram' focus of delivery.

As you can see that the twitter is continuously growing in the arena of social media. So it’s become more important for you and as well as for me to create a strong and visible presence on twitter, if we want to grow our business using twitter.
Using twitter can help you to discover more about your niche and you can interact with more like-minded people here. Many tools are out there which will help you to find the interest of people as well as you can dig more into their life by using some other tools.
So I decided to round-up best Twitter marketing tools for you that will help you to create a better visible presence on twitter.

Buffer App : Be awesome on twitter

One of best way to create a strong presence on twitter is by tweeting some great and informative content on regular basis. Even if you don’t have time for tweeting. So here’ bufferapp comes in your way to help you to maintain your tweet consistency.
Bufferapp allows you to schedule your tweets at twitter and saves your valuable time that you can invest in some other important areas. And also buffer app gives you details insights on each tweet that get published by using buffer app….

Hashtracking :

Hash tracking is a very good tool for getting full stats on any hashtag. All you have to do is just enter the hash tag and leave the rest on hash tracking tool it will generate a very good graphical report for your entered hashtag.

Tweepi :

Tweepi helps you to manage your twitter account with social graph with stats. This awesome tool will give you freedom to flush all your followers with just one click. You can unfollow all the members who are not too much active and many other things with this great tool.

TweetCloud :

The easiest way to follow the genuine people is by seeing what they are tweeting. If someone tweets topics related to your niche and someone not then the better option is to follow the first person. Tweet clouds helps you to make easier to find people who are tweeting related to your  niche.

Who Tweeted Me :

Another best way to be effective at twitter is by connecting influential people who are interested in the same topic in which you also interested. So here’s who tweeted me comes in handy.  All you have to do is just insert a URL and the app will give you all stats on appearance of that url on twitter.

I tried to study the science behind it and finally I was able to promote my Facebook page with $0.02 per like. I started one page around 20 days back and today we have 4,422 total likes on that page.
Here we are going to talk about few basic things which will help you to get penny likes (as low as possible) to promote your page.

Note: These clicks will vary according to countries. Getting $0.01 per click would not be possible when you are targeting USA at start, but with time you will learn everything and start getting cheap likes from USA too

Let's start

Before starting I would like to show my campaign which helped me to get $0.04 per like overall where today same page is getting per like in $0.02.


Special Note: When you will start campaign it might suggest you high CPC bidding but as you will continue your campaign it will start decreasing day by day automatically.

Here is what I am getting today.
If I will run this campaign for few more days then I will start getting likes in $0.01 too. :)

How Am I Getting This?

For getting cheap likes you will have to study audience of your targeted niche. If you want to promote any online game them most obviously you will target youngsters as compared to old people. So finding target audience is very first step before any page promotion.
Let's take an example of Grand Theft Auto V Game.
If you want to promote any page related to this game then you will have to study behavior of people who will be interested to like your page.
Check audience with Alexa
YES !! We will have to check audience of that particular niche using Alexa.
Here I am going to talk about Grand Theft Auto, so I am going to study their official page.
This graph concludes:

1. They have more male users.
2. Who are not into college or into some colleges.
3. Most of the people play this games while staying in school and few from home.

So according to these stats we can make a Facebook campaign where we will target following few things.

1. Age: People who are not into colleges or are into some college might fit into age group 15-23. So from here we got our age target.
2. Gender: Males
3. Interested in: Obviously men will be interested in women. 
4. Relationship status: These people will not be married or engaged.  So we will have to select Single or In a relationship and see which category has more audience. So always go with more audience or do split testing.
5. Education: Selecting everyone would here be a good option because it will target wide category.

Then click on Optimize for clicks > Manually bid for clicks.
After doing all above setting here is what FB is suggesting me.

As you can see they have suggested me $0.06 bidding per click with suggested bid range $0.04-$0.08.
I will start my campaign with either $0.05 or $0.06 (little bit above than minimum bid) and my ads will start running.

When you will continue these ads for 2-3 days then you can edit your campaign and reduce CPC to even more lesser price, and ultimately you will start getting penny clicks on your Facebook pages.

While some of the companies out there will embrace social networking over the internet, other types of companies are worried that it might be somehow of a drain on employees` output.
To include social networking in a successful manner, employees involved will need some really clear defined targets and a lot of communication.

Read the Following to Assign Social Networking Into Business

1. Try to assign particular individuals to particular online social networks. Ryze is considered one of the most active social networks when it comes to salespeople. There are more than 80.000 members over the world. The network is considered a business oriented to message centers, classified sections, blogs and news sections. Individuals from human resources might wish to join LinkdIn or Ryze, as both of these websites have a demand for work section with hundreds and hundreds of jobs-seeker profiles.
2. Try to encourage employees that they will have plenty of time to take part in social networking by offering ample work hours for them to do just that.
3. You should code each and every network so that leads or contacts which will be generated from the social networks may be easily tracked.
4. You should then add all the leads as well as contacts that were made in each and every social network into a database or customer management program.
5. Try to keep all the employees on task when being over the internet with the social networks by simply asking those who are involved to offer their managers with monthly summaries of the where (which social network has been used), how (how much time has been spent on the social network and particular steps used to build the lead), when (during which working hours) and who (which are the new contacts).

6. Try encouraging the employees doing online social networking to connect with other employees to offer info and appropriate leads which may be applicable. For instance, if a sales professional will make a customer contact and learn of a viable service the customer needs and know that the company may develop, passing that info to the appropriate individual within the company will make the social networking twice as valuable

Instagram has very quickly gained the reputation and recognition in the social media market, than any other networking site so far.
It is instant and smooth. The services and features offered by Instagram have made it popular among people of all ages and communities. It doesn’t matter if you are a student or a business person, Instagram has a lot to offer to all groups of people.

So, what exactly are the right techniques? We’ll find out in this post with effective social tips for Instagram. Read on to know how Instagram can help you improve your business presence in the online industry.

Behind The Curtain

Your target audience will always love to see the activities taking place internally.
They love to explore the unexplored things. You can take some pictures of your factory or place where your product is manufactured and present them to your customers. They’ll appreciate this gesture and feel more attached to your brand. You can introduce them to people who are behind the development and manufacturing of the brand.
Your followers would love to meet them. The goal is to gain their trust and build customer loyalty.

Create Interesting And Authentic Content

Avoid posting photo-shopped or heavily edited pictures of your products.
Your product should look authentic and natural. For instance: If you are promoting a new collection of dresses on Instagram, make sure you don’t play with the natural tones of the colors used in those dresses. If your customer thinks that the yellow skirt is unique and attractive, it should not turn out to be a mustard one in reality.
Only because you played too much with the lighting and glow effects, the color of the dress changed and there would be no explanation for it incase your customer asked for it. So, try to post pictures of your products in their natural form.

Get Creative With Your Products

Even if your brand does not manufacture interesting products, it is necessary that you make them look interesting and lucrative. Make your product look enticing to attract maximum attention of your target audience. A bit of addition to the background and creative taglines in the picture can make any product look tempting.
For instance: If you sell cosmetics, then adding
bubbles to your product photo all over the frame can make it look elegant and diligent.

Increase The Quantity Of Hashtags

If you have used Instagram before, you must be aware of the function of hashtag. Hashtag is the major way of interacting on this platform. You need to put relevant words between the hashtags to describe your picture. This brings in followers who are already interested in your product.
However, make sure you do not overdo with hashtags as it can look desperate attempt on many occasions. It is not advised to use not more than 4 tags in one comment, as it makes your post boring for the readers.
Also, remember that you use only relevant words or statements in between the hashtags to describe your photos

Invite And Interact

It is always better to interact and engage with your followers and much as you can, involve your social community in creative ways such as contests, opinions, polls and so on.
Your customers or followers should enjoy your products and services. Find outstanding creative ways to engage your followers and invite them to participate with you.
According to webmarketingexperts.com, it has been observed that businesses that make use of interactive approach get to enjoy more popularity. You can ask your fans to share their picture with the community where they’re using your products and arrange prizes for the best picture of the lot.

Take a note of these tips and tricks to improve your brand’s position in the market. These social media tips for Instagram will definitely help you to make most out of this social marketing platform.